2018: Year in Review | Persephone Violet Floristry


As we open our doors back up in 2019 after a much needed Christmas break, we thought it was just the time to reflect on the past twelve months. We needed a little sit down to catch our breath before the new year started after an incredible, crazy year. 2018 has been jam packed – we’ve worked on some incredible projects with our customers, run amazing community workshops, welcomed new team members into our floral family and even picked up a few awards along the way!

Thank you for your custom in 2018. We hope to push the bar even higher with our floral creations and have lots more exciting things planned for 2019 . But for now, here’s a run down of our favourite 2018 moments:

January: Nora joined the team

The lovely Nora joined our team at the beginning of the year. With her background in art, her creativity has been indispensable when forming our floral creations and window displays.

March: Snow day!

It snowed so heavily in March that our flower deliveries couldn’t make it through the icy cotswold countryside to our door. We powered through with a little help from a 4×4 and a hot brew or two.

Easter: Our iconic fairytale teacup window

It doesn’t get any more on-brand Persephone Violet than this! We love a cuppa… This was our favourite window design of the year that showed off our new-in succulents and spring florals through a fantasy, tea-party inspired design. It captured the imaginations of passers by too. We had many people stopping in the street to take pictures of this display. It set the bar high and left us eager to create even more ambitious and creative window displays in future.


April: We won the “Young Enterprise of the Year” award at Cirencester Chamber of Commerce Business Awards!


May: Emily won Silver at Chelsea!

Persephone Violet’s founder and owner Emily Hepworth was awarded with a silver medal for the second year in a row at RHS Chelsea Flower show! Her design was a response to a brief to create a floral throne in the theme of spring weddings in the prestigious “Young Florist of the Year” group. Her masterpiece took over 300 hours to create and included Veronica, Craspedia,  Viburnum, Clematis, Jasmin tendrils and Stocks (to name a few). All of them were planted onto a custom steel throne that took three sets of hands to manoeuvre. We’re so proud of Emily – this award stands as an amazing recognition of the floral artistry she brings to every project.

June: Mystery Royal Wedding Button holes for Malmesbury’s local residential care home residents

In the spirit of celebrating Harry and Meghan’s matrimony, Persephone Violet made individual button holes for residents at the local residential care homes to wear during the ceremony. A wedding celebration is not complete without some great flowers! The buttonhole carnations were a perfect token to celebrate such a happy event in our national calendar.

September: Emily began her floristry masters

In September, Emily embarked upon a Level 5 Master Diploma of Professional Floristry masters programme. This was an exciting new venture for her as the course seeks to continue to teach and challenge established florists to take their knowledge and expertise to new heights. Emily works so hard to constantly improve her craft and brings all she has learned back into the business to create the best floral designs for clients.

October: Pumpkin Workshop

In October we ran amazing pumpkin workshops in the shop, offering classes on alternative floral arrangements for the halloween!

November: Corridor Renovations and Google tour

In November, we renovated our shop’s corridor. Parts of our building date back to the 1700s and it is great to expose more of the historic higgledy piggledy character of the shop and transform the corridor into usable space for the present.  You can now even have a virtual tour of our store through google here!


We finished off the year with our wreath workshops. They were relaxing events where Emily led attendees through her step by step guide to creating the perfect, unique wreath. Over coffee, mince pies and Christmas tunes, it was a great way to end the year! See the blog-post here 


Thanks for a great 2018, we can’t wait to see you again this new year!

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